- Experience
- Senior Level
- Apply by
- Nov 30, 2026
- Views
- 35
Skills
- Brand Positioning
- Go-to-Market
- Product Marketing
- We are seeking a highly articulate and commercially minded Product Marketer to join our marketing team. In this role, you will help shape product positioning and messaging, drive go-to-market strategy, support product launches, and enable sales and customer success teams with the right tools and insights.
- You will work closely with product, sales, customer success, web, design, content, and performance marketing teams to understand customer needs, competitive trends, and product capabilities. The role requires strong communication, research, analytical thinking, and hands-on experience with SaaS product marketing.
- You will also use AI and LLM tools to accelerate research, content creation, marketing workflows, and reusable deliverables while applying strong human judgment and customer understanding.
- Own go-to-market strategy for assigned product modules and launch cycles.
- Work closely with product teams to understand upcoming features, releases, and customer value.
- Conduct market, customer, and competitor research using reviews, interviews, customer calls, and industry insights.
- Develop clear product positioning, messaging, and value propositions.
- Create compelling copy for landing pages, campaigns, product launches, and customer-facing materials.
- Coordinate product launches across web, content, social media, paid marketing, sales, and customer success teams.
- Develop and maintain sales enablement materials, training documents, presentations, and product demos.
- Conduct sales enablement sessions, town halls, and product walkthroughs.
- Gather customer feedback and work with customer success teams to identify renewal and expansion opportunities.
- Track campaign and launch performance, analyze results, and report key findings.
- Monitor acquisition, adoption, engagement, and other relevant product marketing metrics.
- Use AI and LLM tools such as Claude to automate research and improve marketing workflows.
- Build reusable marketing templates, AI workflows, and lightweight prototypes where appropriate.
- Collaborate with cross-functional teams to ensure consistent product messaging across channels.
- 4+ years of experience in Product Marketing, preferably within a SaaS or technology company.
- Strong understanding of product positioning, messaging, go-to-market strategy, and product launches.
- Excellent written and verbal communication skills.
- Strong copywriting and storytelling abilities.
- Experience conducting market research, competitive analysis, and customer research.
- Working knowledge of digital marketing channels including web, social media, content marketing, video marketing, and performance marketing.
- Experience with sales enablement and presenting product value propositions to sales teams.
- Ability to work effectively with product, sales, customer success, design, and marketing teams.
- Strong analytical skills with the ability to interpret campaign and product performance data.
- Familiarity with SaaS marketing metrics, acquisition funnels, adoption, and customer lifecycle concepts.
- Strong interest in and practical understanding of AI, LLMs, and AI-powered marketing workflows.
- Self-driven and comfortable working in a fast-paced, cross-functional environment.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.