SEO Content Writer (German Language)

Role Overview We are looking for SEO Content Writer (German Language) to support the execution of a high-quality, search-driven content strategy across our ecommerce brands in cannabis, CBD, and accessories. This role focuses on creating well-structured, SEO-optimized content that improves search visibility, supports product discovery, and contributes to conversion and revenue growth. Writers will work closely with the Content Lead and SEO Manager to produce content aligned with search intent, business priorities, and brand voice, with a strong focus on driving organic traffic growth and improving search rankings. Key Responsibilities Content Creation (Core)

• Write high-quality, SEO-optimized content including: o category and collection pages o product-related content o blogs and educational articles
• Ensure content aligns with search intent, keyword strategy, and ranking opportunities
• Maintain clarity, accuracy, and strong readability while delivering depth and value beyond surface-level content SEO Alignment
• Follow structured content briefs and keyword guidelines
• Apply SEO best practices (headings, internal linking, metadata, etc.)
• Optimize content for both search performance and user experience Structure content to improve rankings, including proper hierarchy, keyword placement, and semantic relevance Use SEO tools such as SEMrush, Ahrefs, Google Search Console, or similar to support keyword research, competitor review, content optimization, and performance understanding Ecommerce Content Focus
• Support product discovery through well-written category and collection content
• Write content that balances SEO + conversion (not just informational)
• Align with merchandising and product priorities AI-Assisted Content Production
• Use AI tools (e.g., ChatGPT, Claude, or similar) to improve efficiency
• Ensure all content maintains originality, accuracy, and quality standards
• Follow defined AI content workflows set by the Content Lead Leverage AI to enhance research and structure, while ensuring final output meets high editorial and SEO standards Content Quality & Collaboration
• Work closely with Content Lead for feedback and improvements
• Revise and refine content based on editorial direction
• Collaborate with SEO, Marketing, Ecommerce, and Product teams when required Continuously improve content based on performance data, feedback, and ranking outcomes Qualifications & Experience
• Must be fluent and proficient in German language • 3–5 years of experience in SEO content writing (ecommerce preferred)
• Strong understanding of search intent and SEO fundamentals
• Experience writing category pages, product content, or blogs
• Excellent writing and editing skills
• Hands-on familiarity with SEO tools such as SEMrush, Ahrefs, Google Search Console, or similar
• Familiarity with SEO tools or content briefs
• Experience using AI tools for content creation (preferred)
• Experience writing content that ranks and drives organic traffic is strongly preferred Key Skills
• Strong writing and storytelling ability
• Attention to detail and content accuracy
• Ability to follow structured briefs and guidelines
• Basic understanding of ecommerce and user behavior
• Ability to balance SEO requirements with readability
• Strong understanding of how content structure and keyword usage impact rankings
• Ability to use SEO tools to support research, optimization, and content performance review Success Metrics (KPIs)
• Content quality and adherence to guidelines
• Output volume and timeliness
• Performance of content (rankings, engagement, traffic contribution)
• Alignment with SEO and content strategy
• Improvement in keyword rankings and organic traffic driven by published content Team Structure (Initial)
• Reports to: Content & Organic Growth Lead
• Works closely with: Ecommerce, SEO, Marketing, Product